Sriracha Feud
Discover how a feud over jalapenos shook a spicy empire?
4.4 (11)
44 mins
Explore the rise of Huy Fong’s sriracha and the breakdown of its partnership with Underwood Ranches. Discover how supply disputes, court battles, and changing peppers affected taste, availability, and business strategy.
Ep 1:
The Rooster and the Handshake
From David Tran's immigrant dream to a legendary handshake deal with farmer Craig Underwood, discover how trust built America's favorite hot sauce empire from nothing.
Ep 2:
Betrayal Behind the Bottle
A thriving 28-year partnership collapses into drone espionage, broken promises, and a courtroom bombshell as Huy Fong's greed triggers a $23.3 million verdict.
Ep 3:
Fire With Fire: Underwood Strikes Back
Betrayed but unbroken, Craig Underwood launches his own Sriracha using the same peppers—while Huy Fong battles shortages, soaring prices, and literal exploding bottles.
Ep 4:
Taste Test Showdown
Which Sriracha truly reigns supreme? Taste testers weigh in as Underwood's fiery upstart challenges Huy Fong's throne, reshaping the entire hot sauce industry.
Ep 5:
Legacy of a Broken Handshake
Beyond the lawsuits and lost jobs lies a deeper story of resilience, reinvention, and the hard lessons corporate America is still learning from the Sriracha wars.
Discussions (11)
Erik
Level 10 · 9 mo agoHuy Fong tried to cut costs and blew the engine. The new sauce is orange trash compared to Underwood who kept the original formula. Stick with the farmer.
Stuart
Level 6 · 10 mo agoSending drones to spy on your partner of thirty years is pathetic. Huy Fong deserves the exploding bottles while Underwood makes the superior product now.
Rufus
Level 5 · 10 mo agoExploding bottles? Wild.
