P&G

How did P&G leverage its consumers for improving products?

4.1 (13)

34 mins

Discover how P&G overcame significant challenges through strategic leadership changes and a renewed focus on consumer needs. Also explore their journey from traditional manufacturing to innovative product development through consumer research and strategic acquisitions.

Ep 1:

From Proctoids to Pioneers

P&G's rigid 'Proctoid' culture nearly sank the company until crisis forced a reckoning—discover how A.G. Lafley's unconventional leadership and personal connection rewrote the rules of turnaround.

Ep 2:

Reading Women, Reading Wallets

P&G bet everything on truly understanding women, sparking cultural hits like Swiffer—then a recession forced them to relearn value, while hidden brand-building secrets finally got written down.

Ep 3:

P&G's Global Reckoning

When P&G invaded their turf, Kimberly-Clark fought back while rivals folded—follow P&G's rise to global consumer giant and the cultural lessons that fueled Gillette's historic integration.

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