Rise of Brands
What turns a brand into a legend?
4.1 (16)
48 mins
Dive into the strategies that propelled ordinary companies to extraordinary heights in the competitive world of branding. Explore how businesses like Starbucks and Apple maintained their core values while expanding globally, and understand the innovative approaches that allowed newcomers like Dollar Shave Club to challenge established giants.
Ep 1:
Triggers, Identity, and Corporate Warfare
From Kit Kat's coffee-fueled comeback to Starbucks' unshakable identity and Frito-Lay's ruthless war on Eagle Snacks, discover how psychology and strategy build unstoppable brands.
Ep 2:
Digging Up Adidas, Nike's Blind Spot
Adidas mines its own forgotten archives for a stunning revival, while Nike's Phil Knight builds an empire on marketing genius—only to be blindsided by a hidden crisis.
Discussions (20)
Stephen
Level 8 · 9 mo agoFiring 1800 people in a day at Frito Lay is unhinged! The drama must have been wild, but I guess it worked to save the business lol 💀
Philip
Level 9 · 9 mo agoIt’s shocking Phil Knight ignored the child labor issues at Nike for so long. You’d expect a visionary to spot such a massive risk to the brand.
Ernesto
Level 3 · 8 mo agoPhil Knight was a marketing genius but it is shameful how he ignored the child labor issues for years. He was so focused on the stock price that he completely missed the risk to the brand reputation.
