Spanx

Spanx

How Did Spanx Change Shapewear Forever?

Star

4.3 (22)

Headphones

30 mins

Explore the breakthrough that made Spanx a household name in shapewear, in this skoob. Discover how Spanx reshaped women’s undergarments and aligned with changing beauty trends. Learn about the clever strategies that made it a billion-dollar brand.

Ep 1:

How Sara Blakely's Unmet Underwear Need Birthed Spanx

Ep 2:

What Bold Move by Sara Blakely Made Spanx a Successful Brand?

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Discussions (13)

Emile

Level 2 · 8 mo ago

Using pics of your own ass to close sales at Neiman Marcus is a first ballot Hall of Fame move lmao

Dillon

Level 5 · 9 mo ago

Spanx for men? Think I'll stick to the dad bod.

Clifford

Level 3 · 8 mo ago

She hustled to look good, but I can’t hustle my way out of being 5’7 lol. I try to be confident, but does it even matter to women if I’m not tall? Feels like height is the only thing that counts.

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