P T Barnum
What made P T Barnum a master of publicity?
4.4 (24)
32 mins
Discover how Barnum built his empire on the art of spectacle and clever marketing. Explore his use of hoaxes, unique people, and shocking advertisements to create buzz and entertain the masses.
Ep 1:
What Was Barnum's First Big Break?
Ep 2:
How Did Barnum Attract Huge Crowds?
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Discussions (13)
Julia
Level 5 · 8 mo agoHe was the OG influencer.
Chase
Level 7 · 8 mo agoThe autopsy proved Heth was 80 but Barnum didn't care. He just fed the press a fake story that she was still alive in Connecticut. The man would say anything to keep his name in the papers.
Jack
Level 2 · 8 mo agoUsing a bad band to drive traffic wasn't 'bold'. It was a hostile user experience designed to force conversion. Standard predatory business tactic.
