LEGO
How does LEGO appeal to kids and adults alike?
4.3 (14)
51 mins
Discover the extraordinary journey of LEGO - from a small wooden toy workshop to a global innovation powerhouse that transformed play and creativity. Also explore how strategic resilience, adaptability, and a commitment to quality enabled the company to overcome numerous challenges and revolutionize the toy industry.
Ep 1:
LEGO's Evolution From a Wooden Duck Toy to Buildable Action Figures
Ep 2:
How Has LEGO's Manufacturing System Evolved?
Ep 3:
How Collaborating with McDonald’s Led LEGO to Become a Household Name
Ep 4:
How Does LEGO Keep Its Adult Consumers Engaged with the Brand?
Ep 5:
What Made LEGO's Modulex Enhance Its Appeal?
Ep 6:
What Made LEGO Begin Partnering with Hollywood?
Ep 7:
How Did LEGO Remain Afloat Even After Multiple Hardships?
Ep 8:
How LEGO Closed the Strategy-to-Execution Gap
Ep 9:
How Did LEGO's Management Redefine Innovation?
Ep 10:
What Made Galidor LEGO's Failed Product Line?
Discussions (13)
Joyce
Level 5 · 10 mo agoStar Wars saved the company, full stop. The resistance to it was just arrogance masquerading as ethics.
Piper
Level 10 · 10 mo agoGalidor was a total nightmare, bestie
Allison
Level 6 · 10 mo agoAndrew Black pushing those inflated Galidor numbers when the team hated the show is so messy 🍵
