Amazon Prime
How did Amazon transform streaming into a loyalty strategy?
4.2 (24)
47 mins
Explore Amazon's shift from being just a retailer to content creator with Prime Video and Fire TV, in this skoob. Also learn about the challenges and decisions that shaped Amazon's media success.
Ep 1:
Why Did Amazon Start Creating Its Own Content?
Ep 2:
How Does Amazon Use Prime Video to Boost Sales?
Discussions (10)
Clarence
Level 2 · 9 mo agoRoy Price blowing $80M on a Woody Allen show just to impress an agent is peak cringe. Sheeeeet, that is an expensive mistake. Bezos writing a $250M check for LOTR just to get dragons is a total flex.
Prince
Level 10 · 9 mo agoIdk that story about Wulff quitting hits hard. I feel like Sisyphus trying to find a decent job while Bezos blows millions chasing hits. The flywheel is just a trap to keep us broke and watching crap
Samuel
Level 5 · 9 mo agoBezos was right to focus on the flywheel. Video is a loss leader to keep you in the ecosystem. You watch the show and then you buy the shoes. It is smart business.
