Twitter Rebranding Disaster
Will changing the name and logo erase what made Twitter iconic?
4.4 (27)
39 mins
Discover how Elon Musk transformed Twitter into X, changing its identity, brand, and culture. Explore the impact of sudden leadership decisions on users, advertisers, and global trust in the platform.
Ep 1:
A Confession Before the Collapse
From an eerily empty office confession to a midnight tweet, Musk kills Twitter's iconic brand overnight—then bungles the rushed X logo rollout in spectacular fashion.
Ep 2:
The Everything App That Wasn't
Musk promises an 'everything app' but delivers renamed buttons and chaos: verification collapses, hate speech surges, advertisers flee, and rivals smell blood.
Discussions (12)
William
Level 7 · 7 mo agoI think calling it a murder is dramatic. The simplest explanation is that the company was bloated and losing money. He had to cut the staff and the brand to pivot. It looks chaotic but the goal is clear.
Ryan
Level 7 · 7 mo agofan art logo is a joke 😂
Lance
Level 2 · 7 mo agoI can't tell if you're serious framing this as a meltdown. He bought it to let right wing grifters run wild. It's not a business failure. He paid 44 billion to destroy the only place that checked his ego.
