Microsoft

Microsoft

How did innovation and quick thinking save Microsoft?

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4.7 (13)

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33 mins

Explore the early days of Microsoft; from the struggles it faced initially to the successful turnaround with humanizing the company. Also learn the leadership efforts by Gates and Nadella to put the Microsoft on the world map through innovation and efficiency.

Ep 1:

The Paranoid Genius Playbook

From Bill Gates's fear-fueled 'nightmare memo' to a fearful evangelist's cockpit-inspired idea, discover how paranoia and radical transparency shaped Microsoft's culture and public image.

Ep 2:

The Zune's Fatal Blind Spot

Why did the Zune fail despite Microsoft's resources? Explore the finite-game mindset that doomed it, and how Bill Gates's departure left Microsoft searching for its lost sense of mission.

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Discussions (22)

Valerius

Level 9 · 8 mo ago

LMAO at blaming the Zune on 'mindset'. Ballmer was totally incompetent and launched a brick years too late. Typical corporate spin trying to hide that they just got beat by a better product.

Noah

Level 5 · 8 mo ago

Sculley takes a nine week fishing sabbatical while Apple tanks? Talk about earning your paycheck.

Kenyon

Level 4 · 8 mo ago

Fear beats fishing. Fact.

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