Dollar Shave Club Virality
How did Dollar Shave Club turn a simple idea into a viral sensation?
4.7 (29)
30 mins
Discover how Michael Dubin built Dollar Shave Club from a risky idea into a viral success that challenged Gillette. Explore the strategy, humor, and timing behind their launch video that captured attention and rapidly grew their customer base.
Ep 1:
The Underdog in White Sneakers
Meet Michael Dubin, a serial failure with no razor experience who stumbles into an idea that skeptical VCs and industry veterans swear can't possibly work.
Ep 2:
The Video That Broke the Internet
A $4,500 video crashes a website, wins 12,000 subscribers in 48 hours, and gets dismissed by Gillette executives as no real threat at all.
Ep 3:
How a Startup Humbled a Giant
Dollar Shave Club's scrappy marketing steals market share from Gillette, ending in a billion-dollar sale and a lesson in disrupting seemingly unbeatable giants.
Discussions (11)
Jonathan
Level 7 · 8 mo agoIt is spot on about the quality, those Dorco blades were properly janky compared to a Mach3 but for the price difference I just put up with the rash 😂
Oliver
Level 9 · 9 mo agoI can't get over his wife’s failed business corner in the basement. She must have felt ridiculous when he brought home a billion dollars for this one.
Ivan
Level 7 · 9 mo agoBest video. Game changer.
