The Quibi Failure
Why did Quibi collapse after such a massive launch?
4.4 (28)
31 mins
Explore how Quibi raised $1.75 billion with Hollywood's biggest names, only to collapse within six months of launching. Uncover the business decisions, timing, and terrible mistakes that turned one of the most hyped streaming startups into a spectacular failure.
Ep 1:
The Billion-Dollar Bet on Bite-Sized TV
Two Hollywood and tech titans, a war chest of nearly two billion dollars, and a galaxy of A-list stars set out to invent a new entertainment category — so why did Quibi never find an audience?
Ep 2:
Roast Beef, No Buyers: Quibi's Freefall
Behind the slick tech and star power, Quibi's shows flopped, downloads cratered, and pricing against free giants like TikTok proved fatal — was the pandemic really to blame, or something deeper?
Ep 3:
Autopsy of a Streaming Flameout
As Quibi shuts down just six months after launch, Katzenberg admits defeat gracefully — but the real story reveals three fatal misjudgments every ambitious founder should fear repeating.
Discussions (5)
Alexander
Level 10 · 2 weeks agoQuibi raised $1.75B not 'nearly $2 billion' as stated. Also TikTok had 800M users before the pandemic, it didn't just thrive during it, it was already dominant.
Pete
Level 7 · 2 weeks agoTikTok ate their lunch for free
Sybil
Level 2 · 2 weeks agoQuibi raised $1.75B not 'nearly $2 billion' as stated. Also TikTok hit 800M users by early 2020 before lockdowns so calling it purely a pandemic winner undersells how it was already dominating mobile short form.
