Ford's Comeback

Ford's Comeback

Did Ford risk it all to evolve?

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4.5 (36)

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36 mins

Explore the internal struggles, corporate risks, and culture clashes that shaped Ford’s modern evolution. Discover how transparency, bold decisions, and learning from competitors sparked a major turnaround.

Ep 1:

The Lexus Confession

A new CEO admits a rival makes better cars, exposing Ford's fear-driven culture and a family's fateful choice to fight rather than sell.

Ep 2:

Learning From Worthy Rivals

Ford steals playbooks from Honda and Toyota, then reimagines its industrial legacy—turning River Rouge into a bold environmental experiment.

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Discussions (16)

Zeke

Level 7 · 8 mo ago

Ford quality is still shitty. All that culture talk means nothing when the transmissions blow up.

Stephan

Level 2 · 8 mo ago

Mulally driving a Lexus and telling the press it was the finest car in the world is fucking hilarious lol. the old guard hated that! It’s insane that they were too arrogant to even test drive the competition.

Steele

Level 9 · 8 mo ago

Do you seriously not understand that Ford just became a bank to pay shareholders? It’s gross to call this a success when they gutted the union. The working class always loses. It’s fucking disgusting.

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