Consumer Behavior
How does brands influence consumer behavior?
4.4 (26)
26 mins
Explore what is brand loyalty and what are its impact on consumer choices, transcending mere price considerations. This skoob also delves into the revolutionary shift in business strategies, placing consumer psychology at the forefront of product development and marketing.
Ep 1:
The Hidden Forces Behind Every Purchase
Why does a pricier razor outsell a cheaper one, and can a scent make you buy more? We uncover the psychology of pricing, fragrance, and anchoring shaping your choices.
Ep 2:
From Selling Products to Building Brands
From the 1950s marketing revolution to McDonald's manipulative charm, we trace how businesses learned to exploit—and sometimes genuinely serve—consumer emotions to build lasting brand loyalty.
Discussions (15)
Trenton
Level 7 · 9 mo agoPrice hike works. Solid.
Martin
Level 9 · 8 mo agoYo that razor story is wild. Raising the price to sell more is basically a cheat code for corporations.
Sophie
Level 8 · 8 mo agoYup. That razor theory is spot on. My husband avoids cheap tools because he assumes they are junk.
