Apple
Apple's unbeaten marketing prowess
4.4 (41)
55 mins
Peek into Apple's transformative journey, from internal conflicts that preceded the iPhone's launch to legal battles safeguarding its designs. This skoob examines how Steve Jobs' innovations like the iPhone and the iPod disrupted entire industries and showcased Apple's edge in empowering individuals over corporate interests, while creating millions of indirect jobs through new technologies.
Ep 1:
Pirates, Storytellers, and the Power of Why
From the IBM rivalry to Steve Jobs' legendary storytelling, discover how Apple built a rebel identity and mastered the art of selling 'why' over 'what'.
Ep 2:
Gladiators in the Garden: Building the iPhone
Behind the historic iPhone launch that stunned Google lies a hidden war—Jobs pitted his own executives against each other, fracturing the company he built.
Ep 3:
The Billion-Dollar Courtroom Showdown
Two years after the iPhone's triumph, Apple and Samsung collide in a San Jose courtroom for tech's biggest patent battle, with billions and legacy on the line.
Ep 4:
Apple Without Its Visionary
With Steve Jobs gone and Google surging ahead, Apple stumbles through PR disasters, plummeting stock, and questions about whether the magic can survive its founder.
Ep 5:
The Endless Revolution
From app-economy job booms to Apple's rebel legacy, we close the story by asking who dares imagine tomorrow's revolution next.
Discussions (24)
Walt
Level 9 · 8 mo agoForstall sounds like a total nightmare to work for.
Ernest
Level 4 · 10 mo agoSamsung eventually paid way less after appeals though.
Hank
Level 8 · 9 mo agoJobs watching Forstall and Fadell fight like gladiators is the toxic content I signed up for
